Study On Performance Of Knowledge Alliance Based On Social Network

In the era of knowledge economy,more and more enterprises begin to pay attention to the knowledge alliance formed by enterprises to gain competitive advantage,so as to realize the long-term development of enterprises.Through the construction of knowledge alliance,each enterprise forms a network.As a node in the network,the interaction between enterprises through the network.The main features of the network and the relationship between the partners will have a certain impact on the performance of the enterprise.Based on this,this paper will study the main characteristics of the knowledge alliance enterprises in the social network environment and the relationship between the discussion of the enterprise network performance improvement mechanism for enterprises to make scientific and effective cooperation,enhance alliance performance.Based on the research of knowledge alliance,social network theory,conflict and satisfaction of the alliance,this article build a social network based on social network subject and the relationship of alliance performance model,discussing the position of the center of the connection,heterogeneity,intention,trust,tie strength and information sharing for knowledge alliance performance influence mechanism.The mediating variables of alliance conflict and alliance satisfaction are introduced in the model construction,and the relationship between social network subject and social network plays an important role in alliance performance through alliance conflict and alliance satisfaction.Subsequently,the questionnaire was issued and recovered,through SPSS20.0 and Amos20.0 on the data collected for the relevant analysis and processing,and finally draw the following conclusions:First,the relationship between the subject and social relations in social networks,the position of the center of the heterogeneity,netting intention,trust,information sharing and joint strength for enterprise alliance performance has a significant positive effect.Second,alliance conflict and alliance satisfaction play a fully mediating role between social networks and alliance performance.Third,the knowledge alliance is a complete network form,and the influence of the alliance will be more obvious.