Influencing Factors Of Loan Officer Credit Preference: Based On Farmers' Income Quality

Under new normal economic development situation and the deepening of rural financial reform,giving full play to various production factors in rural financial market is of great significance to promote rural economic development,improve the present situation of poor farmers and increase farmers' income.However,resources allocation of rural financial market is insufficient and financial institutions are low efficiency in supporting agriculture,which causes farmers face serious credit constraints,restricting the better and faster development of rural economy.Farmers' income influences rural credit development.Since 2004,obvious growth in income has been achieved,although the absolute number of peasant household income has increased,but it doesn't mean that the level of income quality of farmers has improved.There still exist some problems,such as single structure,big short-term volatility,high cost,and so on,which cause low income quality of farmers.Those problems existing in farmers' income directly contribute to the aggravationof farmers' credit constraint condition,and hinder the rural financial institutions to deepen reform and healthy development of rural economy.Previous researches on the analysis of peasant household credit problems pay more attention to the absolute number of farmers' income,while leave out the stability,structure,cost and knowledge of farmers' income.Based on this,this paper mainly from the perspective of farmers' income quality,explores influence factors of the loan officer credit preference,aiming at improving the loan officer credit mechanism,increasing farmers' income.This paper firstly starts from the loan officer,and takes credit rationing theory,financial exclusion theory,credit theory and information asymmetry theory as the theoretical basis.Based on the summaries and comments of relevant theoretical research at home and abroad,the paper proposes research problems,and then uses the method of questionnaire investigation,literature study,empirical analysis and other methods for research,and design chapters in accordance with the research thought "putting forward questions-analyzing problems-solving problems ".Secondly,use 743 survey data from the questionnaire "the awareness of loan officer on farmers' income quality to analysis the characteristics of loan officer credit preference and their concern level on the income quality of farmers and reduce dimensions of farmers' income quality and characteristics with the Factor Analysis method.Finally using multivariate Logistic model,based on the income quality of farmers,the paper analyzes the influence factors of loan officer credit preference,then sums up the empirical conclusions and puts forward relevant countermeasures and suggestions,in order to improve the quality of the loan officer service and enhance the farmers' income.The main research conclusions are including:(1)The influence of farmers' income adequacy on the loan officer credit preference to "developing aquaculture"," agricultural products processing/sales" and "engaging in individual business loans” has gradually weakened,while income stability significantly enhances the loan officer credit preference to "engaging in individual business loans";(2)Compared with the ordinary farmers,the loan officer prefers to offer more productive loans to entrepreneurial farmers,so farmers' type has significant effect on the loan officer credit preference.At the same time,the peasant household social capital also has effect on the credit preference of the loan officer;(3)Lack of effective supervision on the implementation of rural financial institutions credit policy leads to limited effect.(4)The loan officer working in different rural financial institutions affects their credit preference characteristics.(5)Rural financial institutions put too strictly limited conditions for agriculture loans,lack financial products and services which adapt to the characteristics of farmers themselves,and some problems are previous such as policy propaganda does not reach the designated position.According to the above research conclusions,the thesis throws out some suggestions: improving the loan officer credit mechanism;building rural credit environment,innovating rural financial institutions credit products,enhancing the promotion of rural financial literacy,and strengthening the government supervision.