The Present Situation And Countermeasure Research Of Heyuan City's Agricultural Product Network Marketng

In recent years,with the improvement of living standards,consumers pay more and more attention to food safety.So "pollution-free food action" and green food gradually accepted by consumers.Consumers' demand for rural natural non added agricultural products has greatly increased.Under the impetus of the national "Internet+" policy,the rapid development of network agricultural products sales have become the main way to increase rural income.In this paper,it obtain information about the demand of consumer online shopping through questionnaire survey.then expound the rich resources of agricultural products in Heyuan City,and also analyze the agricultural products network marketing status quo in Heyuan Combined with the success of domestic agricultural network marketing case.The article puts forward five modes for the development of agricultural product network marketing in Heyuan:“Group buying & Reality group-buying” mode,“physical stores & online store” mode;“New media marketing” mode;“Self-built electronic business platform” mode;“contract farming ” mode;And put forward five development strategies about how to develop the agricultural product network marketing of Heyuan.Such as Strengthen the standardization of agricultural product safety and the construction of processing system;The construction of the supporting system of agricultural product network marketing;Supply channel of agricultural products and the construction of logistics system;The construction of agricultural product publicity and promotion system;Strengthen the training of professional talents in network marketing;Hope to develop the network marketing of agricultural products in Heyuan.