Research On The Network Marketing Platform Development Of Property Enterprises

With the advent of the network and the information age, China’s real estateenterprises in the wave of information technology to establish a corporate Web site,trying to obtain more profits through website promotion companies, the widedissemination of corporate product information. But at present China’s real estatecorporate website there are many problems, these problems not only affect thedevelopment of enterprises in the e-commerce continues to mature environment, alsoaffect consumers in the deepening of the premise of the network through the networkshowings purchase implementation. The establishment of real estate online marketingplatform to promote the real estate enterprise networks houses on the real estateindustry and consumers to have a major significance.This article is the analysis made on the basis of access to a large number ofdomestic real estate companies websites, first described the development process andthe advantages of real estate Internet marketing for real estate companies websites,and then set on the pages exist in the real estate corporate website, the websitecontentpayment platform security as well as operators of the concept of a detailed analysis,and identify the reasons for these problems. The third part is the real estate businessnetwork marketing platform model analysis, the idea of constructing of the model inthis section, the construction technology and model description and analysis of anattempt to build a platform model, and then in the last part of thebuilding strategiesfor problems in the real estate corporate website and build a network marketingplatform issues that need attention, these strategies involve platform web design,website content, technology integration platform and enterprise development strategy,trying toprovide a comprehensive and viable building strategy, and provide referencefor enterprises to build network marketing platform.