Study On The Development Strategy Of Rural Tourism In Mount Emei Scenic Spot

Rural tourism is one of many forms of tourism in China.It is an important way to effectively solve the problems of agriculture,rural areas and farmers based on the strategy of Rural Revitalization.Vigorously developing rural tourism can not only effectively help local farmers increase their income,but also help drive the economic development of the whole region,which is of practical significance to better carry forward regional characteristics and history and culture.Mount Emei is the founding unit of the first batch of national global tourism demonstration areas announced in2016.With rich tourism resources,convenient transportation location,profound historical heritage,long-standing Buddhist culture and beautiful natural scenery,Mount Emei is a tourist attraction at home and abroad.In order to better develop rural tourism,Mount Emei Scenic Spot has taken a series of measures to drive the development of rural tourism industry through leisure experience tourism mode,agricultural tourism product driving mode and rural sightseeing tourism mode.But at the same time,there are also some problems in the process of developing rural tourism industry in Mount Emei Scenic spot.Therefore,it is of great theoretical and practical significance to study its rural tourism problems and put forward improvement suggestions..Taking Mount Emei Scenic Spot as an example,this paper comprehensively analyzes the development of rural tourism in Mount Emei Scenic spot from six parts.Firstly,it introduces the research background,combs the research status at home and abroad,defines the relevant theories,and explains the theoretical basis of the research,so as to lay a good foundation for the follow-up research.Then it introduces the location overview,resource conditions,industrial characteristics and business model of rural tourism in Mount Emei Scenic spot.Then,questionnaire survey and interview research methods are used to investigate the relevant stakeholders of rural tourism in Mount Emei Scenic Spot,including tourists,tourism operators and local people,so as to understand the development of local rural tourism.Combined with the development status of rural tourism in Mount Emei Scenic Spot and the results of investigation and interview,it is found that there are some problems in the development of rural tourism in Mount Emei Scenic Spot: unreasonable tourist structure and low consumption level;The tourism content is relatively single,and the products are homogeneous;The off-season is relatively long and the supporting facilities are poor;The level of mass participation is not high,and the standardization needs to be improved.Then according to the relevant enlightenment of typical cases at home and abroad.It is suggested that Emeishan scenic spot should broaden the rural tourism market and optimize the consumption structure;Establish tourism industry system and strengthen product innovation;Strengthen the extension of industrial chain and improve infrastructure;Enhance the degree of mass participation and improve the corresponding systems,so as to better solve the problems in the development of rural tourism in Mount Emei Scenic Spot and promote its stable,orderly and harmonious development.