Study On Marketing Strategy In India Of Tecom Science Corporation

In the economic globalization and trade liberalization in the world today,the domestic companies to overseas markets.To participate in international competition.As a high scientific and technological content in medical equipment industry,is no exception.As governments on health care,people growing demand for medical treatment.Huge potential to exploit the overseas market.Tecom Science Corporation.was established in 1992,is a professional engaged in research,development,production and sales of in vitro diagnostic products(automatic blood cell analyzer,automatic biochemical analyzer and kits)of the national high and new technology enterprises.In 2007,three groups of automatic blood cell analyzer and reagent won the two national science and technology progress award.After that,it developed the TC series automatic biochemical analyzer and reagent.India has been the tecom company development and focus on one of the important market.But in the formal market since 2012,sales channel is not fully open,in the fierce market competition,did not show the high quality and low price competitive advantage.Brand also has not been established.Based on this,the development of an effective market marketing strategy is the first priority.This paper first introduces the company and products,marketing present situation,problems and reasons existing in the marketing process.Then use the SWOT analysis method,the external environment of the Indian market,opportunity,threat)and internal condition analysis(strengths,weaknesses),coupled with the STP theory,market orientation on company in India.Then,on the marketing strategy combination,customer value theory,put forward marketing strategies to meet the India market of the company and implement this policy safeguards.