China Life Insurance Co., Ltd. Inner Mongolia Branch Banking Insurance Marketing Strategy Research

In the last century at the end of the bank insurance concept appeared in front of people, and become a new financial vocabulary. Analysis from the angle of the essence, connotation of the. basic features of bank insurance has not only the bank, and also has insurance, mutual integration of the two, combined to achieve resource sharing, to play a good role in promoting the development of banks and insurance companies. At present, with the continuous development of the times, our country very many insurance companies have and all banking institutions reached good relations of cooperation, and the scope of cooperation between the two sides, and the form of cooperation, also become more frequent and in-depth, which China life is the current domestic large insurance companies, and in the country set up branch, and Neimengguarea of China Life Points company early a few years before they get involved in bank insurance business, regardless of the size of the premium or the other, showing a good development trend. Especially in in recent years the subject of the insurance competition increased rapidly, bank insurance business facing very many problems, for example as related charges will continue to improve, related products structure is too single, sales misleading, etc., this series of factors are in a certain extent of China life insurance business development cause the influence and restriction.In view of this, for further analysis of China life insurance marketing content. Through the analysis and research of China Life Neimenggu branch, for the existing problems to be explored, and actively participate in market environment etc. factor, in view of the problems of China Life neimenggu company provided a suggestion and measures, to lay the theoretical basis and guarantee for the realization of the sustainable development of the Bank of China life insurance business.