Sichuan Branch Of Taikang Life Bancassurance Marketing Strategy Study

China's bancassurance, the insurance industry, the rapid development of emerging businesses, integration of mixed operation in the financial industry background, insurance companies have established strategic cooperation with banks, through the build sales teams work together, sales channels, the same way to clients Group provides comprehensive financial services to a form. Increased competition in the globalization and the world financial turmoil, China's banking and insurance industry also faces enormous challenges faced to enhance the core competitiveness of the urgent tasks. This is the current reality of China Development Bank, the significance of insurance, Taikang Life is the strategic choice to speed up reform and development.Tai Kang Life Sichuan branch was established in April 2000, bank insurance products launched in late 2001, after nearly 10 years of development, with an average of 50% to maintain rapid growth, and a national bank and insurance market. But in this time of increasing financial market changes, Taikang Life Insurance Sichuan branch banks face many issues to consider and examine, especially value-oriented and marketing as the core of the new strategic thinking, Tai Kangchuan points Gairuhezou to the future? This author believes that the Sichuan Branch of Bank Taikang Life insurance planning, supervision, training, experience and thinking of the work, combined with the theory of learning in the MBA knowledge in the detailed investigation, based on in-depth analysis of the existing bancassurance Taikang Life problems and their causes, and drawing on the experience of foreign banks insurance cases, the development of an innovative marketing ideas, insurance better marketing strategies development banks and business philosophy.First of all, combining the basic theory and bancassurance, analyzes the causes and effects. Discusses the Sichuan Branch of Bank of Taikang Life Insurance Business Development, Present Situation and comparative analysis of its characteristics. Secondly, the development of Tai Kang Life Insurance Bank in marketing strategies, marketing management, marketing channel for cooperation and human resources, and other prominent problems, and apply the theory in depth analysis of the causes of the problem. Again, analysis of advanced foreign bank insurance development process, summarize and analyze their marketing strategy on the merits, drawing its brand management, channel management, corporate culture, banking and insurance cooperation, IT technology, and successful experience. Finally, the actual current Taikang Life for Taikang Life Insurance Business Development Bank of the major problems in marketing, channel cooperation, product innovation, human resources, the article suggests practical Taikang Life Development of bancassurance.