Great Wall Asset Management Corporation Development Strategy Research

China's financial asset management company was established as a national financial policy to dissolve financial risks and support the reform of state-owned commercial banks and state-owned enterprises. With the end of policy-related non-performing assets disposal, financial asset management companies basically completed the national mission. The initial life of the asset management company is only 10 years, would like to continue to survive, must face the transformation and upgrading. As the transformation of asset management companies are in the shift of China's economy, although it has inherent advantages, but because of the overall economic environment are more competitive, many business asset management companies are feeling the stones across the river can not learn from experience, which It makes the transformation of the asset management company is a problem, that is, what kind of development strategy, in order to ensure that the future operation of the policy that can play a good state functions, but also clear their own business advantage, different from other Financial institutions products. As one of the four major asset management companies, China Great Wall Asset Management Corporation has gradually entered the transitional stage of commercialization and is in a critical period of reform and development as the disposal of non-performing assets of the Company is basically completed.This paper summarizes the background and development history of China's financial asset management company, discusses the development status of the Great Wall Asset Management Company and puts forward the plight of the Great Wall Asset Management Corporation in the transformation and development; through PEST analysis, strategic group analysis, SWOT analysis, the five forces model and the four major asset management companies, discusses the external environment of the Great Wall Asset Management Corporation; Great Wall Asset Management Corporation's internal and external environment, the Great Wall Asset Management Company's strategic positioning of the development of new economic norm in the non-performing assets under management as the core structure of the development of large capital management business, M & A as a means to do a strong investment banking business, All-licensing integrated financial services business between the large-scale collaboration, at the same time to serve the development of SMEs for the company's strategic choice.