Research On Brand Development Strategy Of Great Wall Company In Baoding

Domestic car brands have been on the international status is not high,but in recent years,domestic automobile enterprises in our country in the economic system reform,and on the basis of China's economic strength improve got unprecedented development.For car companies,its brand strategy is absolutely directly the development direction of the future,so have a forward-looking brand strategy is very necessary.As one of the independent brand cars in China,Great Wall motor position gradually in the world is rising in recent years,which not only brought power for domestic car brands,but also contributed a lot to the promotion of the position of our country's economy.But at the same time,the Great Wall automobile development is faced with severe market environment,therefore this article through to the Great Wall automobile development present situation,environment and industry status is analyzed,which was carried out on the Great Wall brand strategy design,hope to be able to for our country privately operated automobile enterprise brand strategy to provide the reference.(1)system,this paper analyses the current development of baoding Great Wall automobile co.,LTD.,found that the Great Wall brand development strategy of traditional although has certain positive influence for the brand development,but in the modern market economy and the internal and external competitive environment,the traditional brand strategy has been unable to meet the needs of the development of the Great Wall to continue so optimize the existing brand development strategy is imminent.(2)this paper evaluated the traditional Great Wall brand development strategy,especially for its brand strategy goals and methods for comprehensive analysis,as well as the present market industry trend has carried on the system analysis,and detailed evaluation of the development of internal and external environment,it is through such analysis for Wen Changcheng automobile brand strategy design after laid a solid foundation.(3)in this paper,the Great Wall should carry out diversified brand strategy,think the Great Wall should be diversified development road,and the Great Wall brand strategy goal setting and brand image promotion,brand promotion way put forward concrete Suggestions,so as to lay a good foundation for Great Wall further development.In this paper,the Great Wall brand development strategy research for the improvement of the independent brand strategy and optimization of our country has important reference value;At the same time,this article not only to the Great Wall development present situation,development trend and the environment has carried on the comprehensive analysis,it also has other domestic auto brand in our country industry analysis,the less content in other relevant literature,and from the Angle of theory,the current domestic and foreign although product brand strategy for the auto industry has a certain research,but few scholars can stand in the perspective of Chinese independent brand car brand strategy research,the research of this paper can not only provide theoretical reference for further study on the Chinese scholars,but also can provide reference for other national independent brand strategy research,this also is the theory meaning of this writing.