Futian Free Trade Zone A Company Logistics Business Marketing Strategy Research

The development of the world economy downturn has restricted the economic development of our country,also brought a lot of pressure and challenges,all your development also affected by the economic environment,only corresponding to seek new development.Connected to the Internet,as a kind of high-tech product,it rapidly worldwide in recent years and gradually deepening,gradually began to influence people’s way of thinking,change people’s way of life,on a global scale gradually drive an upsurge of transform and upgrade traditional enterprise,makes the survival and development of traditional enterprise facing unprecedented challenges.The development of the logistics industry also increasingly obvious important moment in the polarization,the main stream of the development of modern logistics industry is the industry,if not timely adjust strategy,traditional logistics industry to catch up the innovation of information and Internet technology,it could in the tide of social progress to destruction.And free trade zone,as one of the specific historical stage product,with the deepening of economic development,social progress continuously push,is that it also gradually lose their advantage,and even in some extent restricted the further development of the enterprises in the area.Bonded area function of diversity and keep pace with The Times,is both opportunity and development of the enterprises in the area is also a challenge,bonded area transformation is imminent.How to grasp the development direction,formulate feasible strategies,as most of the logistics enterprises in the current working priority,in the bonded area.Based on the real case,this paper starting from the development of bonded area and logistic industry,analyzes the current bonded logistics industry development present situation.Throughout the full text,the research train of thought is roughly summed up as,beginning paper mainly analyses the development status of the logistics industry,clear the meaning of thesis research and the research train of thought,and related to A company’s logistics business development of marketingtheory are summarized and analyzed the marketing environment,the development of the 4 p marketing mix strategy and main application of SWOT analysis of the content and significance.Paper in the middle,in-depth study of A company’s logistics business in the practical development environment and development overview,and market position of A company’s logistics business SWOT analysis,for the next study logistics business A company which provides the basis for the problems existing in the marketing mix strategy.Paper finally length is practical problems according to the logistics business marketing strategy of A company,such as lack of core products,propaganda work does not reach the designated position,etc.,one by one,and for the logistics business to open A company marketing situation,improve enterprise comprehensive ability and market competitiveness to provide theoretical guidance and practical and feasible improvement measures.