YNCT Company Development Strategy Research

Over the past few years, the economy of China is in a period of transformation and upgrading. On one hand, it needs to reduce excess capacity and destocking, and then adjust the traditional industrial structure; on the other hand, it should strengthen structural reform of the supply front and complete the industrial transformation and upgrading, to avoid falling into the middle-income trap. Under this background, the real estate industry of China is facing pressure from many aspects, the development of the industry is difficult and complicated, in the meantime, with the national macro-control on investment and financing platform company, financing platform company is faced many problems, not only difficult to borrow,but also more difficult to return. YNCT company as a strong Real Estate Company of Yunnan will facing greater impact, with the rapid development of the business and work tasks, the national real estate policy changes and development of real estate gets into a difficult position. So a strategic development planning looms ahead of the YNCT company.This research is on the basis of previous planning imminent research on enterprise strategy theory and Practice of strategic development, under the background of changes of the national real estate policy and its development trend, by taking the YNCT company as the core, and use the method of combining dynamic research, qualitative analysis and quantitative analysis to develop enterprise with strategic guidance. Then, through internal and external environment analysis, SWTO analysis and other aspects of analysis to show a comprehensive and clear description of YNCT company; through overall analysis and exposition of the company's strategic positioning, planning objectives, business strategic planning, construction of overall and systematic analysis and elaboration, trying to clearly exhibit a development strategy of YNCT company.The results of this study are the guiding significance for the real estate development enterprises to carry out the market transformation and the operation of the real estate, and provide reference for the enterprise development and strategic research of real estate enterprises in the future.