Research On The Optimization Of The Operation Management System Of Quancheng Shopping Center

As the emerging commercial format, in recent years, the shopping center in our country also has the certain degree of development, from building exterior and interior decoration, has emerged in a number of comparable with Europe and the United States shopping center shopping center. At the same time, more and more enterprises is planning to run large shopping center. According to statistics, China can make money shopping centers are very few, many shopping centers due to lack of funds, management and other reasons have been closed. Therefore, after the opening of the shopping center, how to do a good job is not only the key, but also difficult, and the operation management of shopping center is our urgent need to pay attention to and discuss.This paper with Quancheng Shopping Center as the research object, research content based on the actual situation of I the work practice and Quancheng Shopping Center, the expansion comprehensive analysis, and then put forward the suggestions and measures to optimize the management system, to provide useful help for the further development of the Quancheng Shopping Center, but also provide a reference for the development of the industry in the same shopping center.The main content of this paper is divided into the following seven main parts:First of all, the introduction part, an overview of the research technical route of this paper research background and significance, research status at home and abroad, the research contents and methods; secondly, relevant theoretical basis of shopping center management, competitive strategy analysis of related concepts definition, types and characteristics of shopping center on the basis of review of shopping center location and shopping center; thirdly, analysis status quo of shopping center management system springs part, analysis of the current situation of city shopping center operation management system of the current strategy, operation mode, business process, human resources management system, research the Quancheng Shopping Center operation and management system, market positioning, asset management, brand building characteristics; fourth, Quancheng Shopping Center management system evaluation section through the evaluation of the city shopping center in the external environment and internal environment analysis, Jinan Effects caused by the environment of Shopping Center for the operation and management; fifth, Quancheng Shopping Center operation and management system optimization, Quancheng Shopping Center of external environment and internal environment, based on the proposed reshaping the shopping center operation mode and improve corporate governance structure, company's innovative management philosophy, urged the shopping center in the IPO, Quancheng Shopping Center operation management system optimization strategy, the sixth proposed Quancheng Shopping Center operation management system optimization of safeguard measures. Finally, it puts forward the the conclusion and Prospect of this paper, trying to realize the academic analysis of the significance and practical significance.