YS Company Sales Channel Conflict And Optimization Strategy Research

In the fierce competition in the market, technology and product differentiation is becoming smaller and smaller, channel conflict is becoming the new "competitive focus." Production-oriented enterprises in the development process in the face of channel conflict will take a variety of measures to try to resolve the existing deal with channel conflict, but many production companies to follow suit, although the construction of the channel network, set up a professional network of channel management, construction of the channel conflict resolution management system, but many companies can not effectively utilize channel network management system, the role of distribution channel management can not effectively play, channel conflict intensified, it has seriously affected the company's continuing operations, there the continued deterioration of the collapse of the crisis, is therefore essential that research channel conflict management.From the practice YS wine makers, analyzes addresses issues YS wine makers channel conflict and the reasons for, and thus how companies actively making the management of channel conflict make recommendations in development.As part of my first introduction, we presented the background and significance of research questions, specific description of the object of study and research methods; the second part describes the basic theory of the system of sales channels and conflict studies for the rest of this article provides a theoretical support; the third part analyzes the YS wine makers in the sales channel conflict, where the causes of conflict; the fourth part of the wine makers YS distribution channel optimization strategy from the channel efficiency point of view; the fifth part of the YS wine makers distribution channels conflict Optimal significance and prospects of development of the company's prospects; article concluded, proposed directions for further research.