A Logistics Company Myanmar Market Expansion Strategy Research

At present, China's economy is in a critical period of rapid transformation. The logistics industry in the development of 2016 has two characteristics:weak in the scale speed stability, the acceleration of transformation and upgrading. Lead to the traditional enterprise logistics market turnover and the trend of pure wool, has dropped dramatically. In this background, this article in view of the present application of literature research, understand the types and characteristics of market development strategy; Application of statistical analysis, the present situation of the research about Myanmar project logistics market. Empirical approach is applied to analyze A company in Myanmar to research and analyze market development strategy, through the analysis of A company in Myanmar project logistics market development present situation, discovered the current existing problems and the reasons of the existence of problems; Using the four methods to solve four problems of the thesis mainly, it is concluded that the research results show that the enterprise in the face of the pressure of competition, should speed up the pace of market development; Combined with the external market demand, the advantage of the enterprise internal, and the industry development trend, to optimize enterprise internal resources by market development ability, the enhancement enterprise's competitive advantage, make the business enterprise can keep sustainable growth, to gain higher profits. Hope this research can provide traditional logistics enterprises abroad market development upgrade with valuable reference; At the same time, the development of logistics industry in China has the cross time significance.