Research On The Development Strategy Of Non-oil Products Of CNPC H Company

International oil prices have been falling,domestic oil product market competition,and constantly refining Low inflow of resources,declining oil sales profits.With the rapid economic development but also make people's living standards continue to improve,until now,have full automobile H City has exceeded 800,000,an average of every car,residents also changed consumer attitudes,convenient and efficient.Thus,a single gas station oil sales function has been difficult to adapt to new consumption patterns,and actively develop non-oil market,looking for Chinese oil companies new profit growth point,is the only way to achieve sustainable development of enterprises,expanding non-oil business,enhance the comprehensive.herefore,the paper non-oil business in the oil H company as the research object,first comb the development status of the company's non-oil business from the aspect of the non-oil business earnings,management,and operation of,it is found in the oil H's non-oil business in the Development of the main base;Secondly,the oil H company to carry out non-oil business of favorable and unfavorable conditions;again,learn from the non-oil business development experience in the United States,Japan,Germany and South Korea;and finally from the product,price,place,promotion proposed PetroChina H four areas.I hope this study can provide the oil company gas stations H to provide non-oil business development of good advice and help,in order to further improve the market competitiveness of the company.