Research On Marketing Strategy Of Xiangshawan Tourist Scenic Spot In Erdos

In recent years,the rapid development of tourism,the tourism product into the mass consumer market,increasing the number of people to travel updated concept of tourism,rich tourism product type and shape,representative is the eco-tourism products,with a "return to nature,release the pressure " the concept of an annual30% growth rate far ahead of other travel products,the market reflects hot.Object of this study is Yinken main desert eco-tourism in recent years,although Sand Bay resort has a good momentum of development,but on the management failed to advanced marketing concept into practice,although sitting unique desert tourism resources,but compared with other domestic famous desert resort,Xiangshawan marketing ability and management level is still not a small gap.Improve marketing capabilities,enhance the management level,and to achieve stable and rapid resort both sustainable resort is urgently needed to resolve the problem.This paper introduces the background and significance of Erdos xiangshawan tourist resort marketing strategy research and expounded the theory of eco-tourism and tourism marketing.then analyzed the Sand Bay resort strengths,weaknesses,facing threats and opportunities and the problems xiangshawan is facing.on this basis,to xiangshawan resort and tourist image of the target market segmentation and positioning reasonable,subsequently submitted product,price,place,promotion,physical evidence,a combination of marketing tactics personnel management,service management seven areas.Taking into account the specific implementation,this paper presents some of the implementation of the recommendations in terms of brand building,management and local government departments.Specific recommendations are: to strengthen brand building desert scenic spot,the introduction of modern enterprise management ideas and management models,strengthen the awareness of environmental protection,sustainable development,strengthen marketing services,improve tourist satisfaction,strengthen the marketing team building andmanagement,the provision of government policy support,increase capital investment,start social investment,improve the legal system management,attention to ecological protection,tourism marketing,a good environment for development.