Research On Customer Marketing Strategy Of China Construction Bank Inner Mongolia Branch Under The Era Of Big Data

At present,the steady growth of Inner Mongolia's economy,structural adjustment has taken a new pace,deepening reform and opening up,infrastructure and ecological environment continues to improve,protect and improve people's livelihood and make new progress.However,Inner Mongolia area investment mainly concentrated in the energy industry,under the control of the country's high energy consumption production capacity policy and market demand weakened under the dual constraints,energy heavy chemical industry investment era has passed,Inner Mongolia investment space narrowed.In addition,due to the weak industry supporting capacity and scientific and technological innovation platform construction lag constraints,the country to encourage the development of high-end equipment manufacturing,efficient energy use and high technology and other industries,but also can not undertake a large-scale landing,economic and investment continued to increase the pressure to increase.From financial institutions,Construction Bank Inner Mongolia branch in the face of a variety of potential risks,the need to find new quality customers and profit growth point,this paper relies on large data analysis and related data research,from the perspective of the bank,from the social capital sources,the use of two elements of the construction of the bank system and funds,the study of social capital and customer movement characteristics,analysis of the current implementation of the marketing strategy.