| City is one of the most important support to guarantee tourism activities as the core of tourism destination node. Tourist flow is the explicit representation of the travel demand. Destination city reception capacity is the intuitive reflection of tourism supply. At present, the tourism supply and demand structure of the tourism development isn't equilibrium. It has become one of the common faults for the most of cities. How to evaluate and solve the problem of tourism supply and demand balance has been to seriously study for the government and academia. Then the quality of tourist experience will be improved. The tourism supply structure will be optimized. The coordinated development of tourism supply-demand will be promoted. Tourists'own evaluation and judgment has a critical effect on the optimization of tourism destination city supply-demand structure equilibrium, who as the main body of tourism activities.The paper relies on the National Natural Science Foundation of China called "Coupling of Tourist flows and Destination:Factors, Model and Mechanism-A case study of six national traveling hot spot cities " (No.41271158). Selected Xi'an which is a international tourism destination as a case study. In this paper, a method of questionnaire survey is used to investigate original data. Based on perspective of tourists'perception and evaluation, tourism demand and supply are put on the same platform. This paper aims at study tourist supply and demand coordinated development. Firstly, the key research is the basic procedure which structures the perspective evaluation system of "three systems and nine dimensions". Three systems respectively are tourist attractions system, services & facilities and environment system, tourism support and guarantee system. Nine dimensions are tourism image and publicity, urban public transport facilities, the humanities and festival event, ecological environment, social cultural environment, quality of tourism facilities and service, tourist attractions, tourism security, network communications services.Secondly, using the coupled coordination degree model and IPA analysis explore the comprehensive coordinated development evaluation on tourism supply and demand development of inbound tourists in Xi'an. Finally, study differences on perspective evaluation between the groups of different characteristics who was divided by population structure characteristics. It is the further complement and deepening for contents of the previous section.The main conclusions of this paper are generalized as follows:The overall coupling coordination degree is in the floor of barely coordination level between tourism supply and demand system. In coupling supply system structure of tourism, the importance degree of descending order results is that PAS>PSE>PSG. Facilities & service and environment system (PSE) is in the barely coordination level. And others are in the the verge of disorder level. The performance degree of descending order results was that PSE>PAS>PSG. The coupling coordination development level of tourism supply and demand system was slightly higher than internal structure coupling coordination development of the tourism supply system in Xi'an city. The results show that:The coordinated development of the internal system of tourism supply was difficult to achieve. The coordinated development between two systems was easily realize, cause higher value of coupling coordinated development degree.There was significant difference on perspective evaluation of coupled coordination development for inbound tourists who has different characteristics. Men's evaluation value was still less than women's. In terms of age, the worst evaluation was given by the groups who is older than 25 years and younger than 44 years. The evaluation of master groups was less than other groups who was divided by education characteristic. As far as annual income, the groups whose annual income between 20001 and 40000 made a lowest rating of perspective evaluation on tourism supply and demand in Xi'an city. The result could be explained that demographic characteristics had a direct impact on evaluation. Major reasons for that was the lowest value of tourism image and publicity, ecological environment, network communication services. And one of reason was tourists; expectation not to match with experience.Over 93% of inbound tourists were satisfied with tourism in Xi'an city. There was a higher evaluation for inbound tourists whose tourism demand can be better meet. There was 62.8% of total tourists gave over 5 score when he or she was asked about revisit intention to Xi'an. The lowest score of tourism image and publicity, ecological environment and network communication services was the major reason for the decline of revisit intention. People who is willing to recommend tourism in Xi'an to others occupied 89% of total number. Showed that there's higher satisfaction for inbound tourists. They were happy to recommend to others and promote their travel experiences.The paper shows some major innovation character:firstly, it analyzes the relationship of tourism spatial structure between tourists and destination, based on interaction and mutual influence on tourism supply and demand. It was placed on the same platform. Build the correct model of coupling coordination degree between tourism supply and demand in destination city. The model highlights coupling coordination between tourism destination supply system and inbound tourism demand system, and analysis internal structure coupling level of the of tourism supply system. Secondly, broke the traditional research on using second-hand data to syudy. It build the evaluation index system of "three systems and nine dimensions" from the view of inbound tourists' evaluation. It reflects a measurement terms of coordinated development of tourism supply-demand, which broaden the research fields. Research thought focus on the analysis of the coordination between two systems which constitutes tourism supply and demand system. At the same time, study the coordinated development of multiple subsystems within the city.The paper still has shortcomings. The measurement index system still needs to be demonstrated and consummated so that it can work well in the future. Inbound tourism market is not sufficient to represent the whole tourism market. The paper is short of multiple destinations difference comparison. The paper failed to study difference comparative analysis between inbound tourists and domestic tourists. Further studies would improve the over shortcomings. |
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