The Research Of China's Rural Financial Development Platform In The New Age

China is a large agricultural country, and successive governments have attached great importance to agriculture, rural areas and farmers'development issues. The country entered a period of construction of new socialist countryside since the party's seventeenth report. However, with the deepening of the new rural construction, the serious unbalance of financial services supply and demand appears in many rural areas, which making the obsession that the informal finance and economic development growing illegally even worse. So it will be significant to find out the solutions to the problems of the rural financial services. Based on the review of success or failure of rural financial reform, this paper explored the problem of how to build inclusive rural financial policy support system in China, combining with the successful experience of some foreign countries.This paper use the literature survey, theoretical analysis, field research and other research methods to study the core issue of the financial services market in rural areas. First, this paper studies the theory of rural credit subsidies, the theory of rural financial market and the theory of imperfect competition. and then analyzes the present situation and problems of the rural financial services market in China. On this basis, the paper puts forward the countermeasures of improving rural financial service quality in China.This paper focuses on the improvement and innovation of rural financial services in China from the point of view of government-guided multi-stakeholder involvement. To innovate the financial products of the existing regular rural financial institutions, through the establishment of efficient rural financial services market, the creation of the finance lease centers and theinnovation of the mortgage system; to construct risk control and transfer system of rural financial services, through the establishment of the guarantee fund and the financing credit system with the multi-finance; to build a rural financial market structure that the financial institutions are diversification and the market competition is fierce, through the promoting the legalization of informal rural financial institutions; and to establish a rural financial service market system that the government guides farmers and market to participate in market, through the improvement of rural infrastructure and the various systems and the establishment of the policy support system for rural financial.