The Research Based On The Wishes Of The Farmers For Agricultural Insurances

As a market-orientedrisk transfer and dispersion mechanism,theexistence of agricultural insurance has played a positive role in promotingto avoid the risk of agricultural production.Farmers as insurance body,their wishes for agricultural insurance areimportant factorswhich restrict the development of agricultural insurance coverage.Therefore,the research on the farmers' willingness for agricultural insurance plays a very important rolefor the development of our agricultural insurance,the establishment of risk-sharing mechanism and the stability of agricultural output.Based on the summarizing on the available information,this article analyzesthe current situation and problems of the development of agricultural insurance in Jiangsu province.On this basis,a survey on peach growers' willingness to buy insurance has been conducted in Wuxi City,Jiangsu Province,to find out the factors affecting their insured wishes.Based on the survey data,this article uses Logistic Regression Analysisto extract the main factors affecting the farmers insured wishes.The results of empirical research shows that six factors significantly affect the insured wishes,which are the ages of farmers,farmers' risk awareness,the understandings of the extent of insurances of farmers,agricultural insurance prices,the level of protections of agricultural insurances,governmental subsidies to agricultural insurances for farmers.Among the six factors,the ages of farmers andagricultural insurance prices arenegatively correlated with thewillingness for agricultural insurance coverages.While farmers' risk awareness,the understandings of the extent of insurances of farmers,the level of protections of agricultural insurances and governmental subsidies to agricultural insurances for farmers are positively correlated with the willingness for agricultural insurance coverages.On the basis of empirical analysis,this article analyzes and summarizeson the factors affecting the insurance willingness of farmers,which could be summarized as five factors,which are the basic features for farmers,farmers' income,farmers' cognitions,insurance prices and the level of protections,and policies for subsidies.Finally,based on the empirical results,this articlepresents some suggestionsfrom both of the perspectives of the government and insurance companies.The government should establish major risk diversification mechanism,enhance agricultural insurance legislations and increase in proper governmentalsubsidies and other initiatives.While the insurance companies shouldfocus on the rational design of the main aspects of the products,enhance identity among farmers,and strengthen internal management,etc.