Strategy Analysis Of Bank Of Tianjin Under Internet Finance Background

Internet technology,characteristics of cloud computing,big data,social networks and search engine,is fully penetrating various industries.Internet finance is the combination of the Internet technology and finance.With the rapid development of Internet finance,its advantages such as popularity,continue to grow,low threshold,and high efficiency,loot the traditional commercial banking business step by step,snatch away the commercial bank customer resources and funding and bring a huge impact to the traditional banking.As a result,the traditional banking industry must learn how to use the advantages of the Internet finance,making its business matching with the Internet Financial,which is of great theoretical significance and practical significance.The first chapter gives Internet finance background,reviews the theory of domestic and international Internet financial research,and points out the significance of the research content and the innovation points of this paper.Then the author expounds the concept of Internet finance in the second chapter,domestic and overseas development,form and characteristics of Internet finance,Internet finance risk characteristics.For the third chapter,it’s made of the influence of Internet banking on China’s banking industry,the development status of China’s banking and financial innovation to deal with the Internet by means of foreshadowing.The fourth chapter analyzes the development of the basic situation of bank of Tianjin and its Internet banking business.The fifth chapter puts forward 9 specific transformation strategies about the Internet Finance Business for bank of Tianjin.The sixth chapter summarizes the whole thesis and gives Chines bank industry 4 future new models.This thesis is aim to find appropriate financial strategy of Internet finance transition to bank of Tianjin,and the construction of proposed the establishment of other brothers commercial banks strategic.This thesis trait is by the Bank of Tianjin perspective,step by step from the outside to the inside of the analysis of significance of Internet banking,Internet financial impact on the banking industry and bank of Tianjin strategic analysis,as a viable strategy for China’s banking industry.