| Internet finance has experienced a rapid development in China.With the deepening of people's study and understanding,management levels,business circles and scholars are becoming more and more rational on internet finance,and during its high-speed development,some problems also begin to arise.On the one hand,the total amount of internet finance only accounts for a very small part of traditional finance,having no substantial impact on people's economic life.On the other hand,with frequent reports on network lending,illegal fund raising and “run-away” in recent years,Central Bank's non-recognition of the legal status of internet currency such as Bitcoin,and frequent disorder of third party payment,such problems have had bad influence on the development of internet finance,thus making it stuck in the bottleneck.Therefore,when viewing internet finance,we can neither over-exaggerate its subversive influence on the current financial system nor deny the positive impact of its innovation function on traditional financial industry.It can be seen that Internet finance has played an important and positive role in currency function,construction of payment and settlement system,optimization of resource distribution,financial innovation and information management.Besides,it also exerts profound influence on elements such as financial system,financial institution,financial instrument and financial market.In the meanwhile,there are also some weaknesses in the innovation of traditional financial institution that we need to see.Small businesses featured with inclusive finance have no access to financing support from financial institutions;it relies mostly on bank card as the media of payment and settlement;in the big wave of internet shopping,business bank most often only serves as a transaction tool in the step of payment and settlement,in which the transaction information and data are shielded and its status marginalized;large amount of customer data as it has,it lacks the ability of data analysis and application.However,these aspects are exactly where Internet finance's strengths lie.Therefore,the transformation development of business bank needs to merge with and invest more in internet finance,which requires it to change its operation philosophy,and jump in the operation and competition in Internet era with innovative minds and ideas.This paper is divided into seven parts: part one gives an introduction about the background and significance of this topic,research method and structure,as well as the contribution of this paper;part two introduces internet finance-related concepts and its development modes in China,including internet currency,internet asset intermediary,equity financing,internet payment,big data finance and internet financial portal;part three introduces the development status of internet finance,which mainly include sits development status overseas and that of the six modes in China;part four analyzes the necessity of the transformation of business bank and the characteristics of internet finance development,and finds the strengths of traditional business bank through its comparison with internet finance;part five proposes the strategies for business bank transformation,including developing financial network,establishing e-commerce platform,recreating business process;part six takes the air bank of China Merchants Bank as an example,and gives a brief introduction about the its attempts on internet finance;part seven is conclusion,giving a summary on the opinions in this paper. |
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