Research On The Influencing Factors Of Users' Intention To Use The Apps About Financial Management

With the popularity of smart mobile terminals,digital mobilization has been gradually into the people's lifestyle.As a modern way of indispensable life,financial investment,has gradually appeared in the intelligent mobile terminal market.Based on statistical analysis of relevant research and related survey data,there is a certain relationship between perceived value and intention to use the APPs about financial management on intelligent mobile terminal,but it is also affected by other social factors,so the study on the influencing factors of the intention to use financial APP has a certain degree of difficulty and challenge.This paper is mainly based on the "value acceptance model"(which is based on the background of mobile Internet applications)concerning the study of consumer behavior theory,and mobile terminal users,financial characteristics of APP,this study proposes the preliminary model.According to the financial APP perceived intention and related use the intention of the relationship between the analysis of financial APP what should strengthen the user's intention.The comprehensive technology acceptance model,value acceptance model,and self-efficacy value adoption model,model independent user perceived value divided into perceived benefits,perceived sacrifice,and other social factors,willingness to use and use act as the dependent variable,cross comparison of user perceived value and behavior between.