A Study On The Strategies For Improving The Tourists' Experience Value Of Rural Tourism Products In Shenyang Guanghui Modern Agriculture Demonstration Zone

In recent years,rural tourism has become a new hot spot in China's tourism.However,regardless of the booming rural tourism,there are some troubles in its development.The experience value of rural tourism products is difficult to meet the needs of tourists,resulting in problems of rural tourism products such as low profit margins,revisit rate,low tourist satisfaction.All of these problems restrict the development of rural tourism.This paper chooses Shenyang Guanghui Modern Agriculture Demonstration Zone as the research object,uses the analytic hierarchy process to construct the structure model of the tourists' experience of the rural tourism products,evaluates tourists' experience value of the rural tourism products in the region through experts and tourists' scoring,and finally make the following recommendations on improving tourists' experience value of the rural tourism products in the region: first of all,to give a full play of the experience advantage of the basic tourism products;then,to grasp the key points of experiencing the core tourism products experience;thirdly,to identify the positioning of developing tourism products.The full text is divided into the following sections:The first part introduces the research background and significance,the main research contents,the research methods and the innovation of the paper,and combs the related literature about rural tourism and experience value at home and abroad.The second part combs and summarizes related theories of tourism experience and Maslow demand level.The third part introduces the basic situation and the tourism resources of Guanghui Modern Agriculture Demonstration Zone in Shenyang City.The fourth part constructs the evaluation model of tourists' experience value of rural tourism products in Guanghui Modern Agriculture Demonstration Zone in Shenyang city.By reviewing literature and consulting experts,the influencing factors of the value of tourists' experience value of rural tourism products are determined.In addition,the expert scoring is used to determine the weight of the influence factors in the evaluation model.In the fifth part,based on the evaluation model of tourists' experience value,the questionnaire for the tourists is made,and the tourists from the scenic spots of Shenghuang Modern Agriculture Demonstration Zone in Shenyang are selected as the research target.With the identified indicators and the weight of the factors,the score of thetourists' experience value of the rural tourism products in Guanghui Modern Agriculture Demonstration Zone is calculated,and the evaluation results are analyzed.The sixth part gives the concrete strategies to enhance the tourists' experience value of the region,including giving full play to the experience advantages of the basic tourism products,grasping the key points of experiencing the core tourism products and identifying the positioning of the development of tourism products.Finally,this paper argues that the balance and development of the experience factors of the rural tourism products in Shenyang Guanghui Modern Agricultural Demonstration Zone shall be focused on strengthening the value of tourists' psychological comfort and social participation.