Study On Refined Management Of Non-standard Oil Sales

The integration of global economy has gradually become the trend of development.In recent years,China's non-standard oil market development is encountering obstacles and market shares have been occupied by many foreign non-standard oil sales enterprises and local refineries,causing unprecedented competition in the non-standard oil marketing market.Consequently,the relevant enterprises are facing huge pressure in the operation management and declining in income,which affects the economic benefits.The market competition among enterprises comes down to the competition of economic benefits.The marketing is the key factor to improve the enterprise competitiveness in the market.As the non-standard oil business is the major issue in the operation and management of China's non-standard oil sales enterprises,the fierce competition in the market presents a new demand to the fuel oil enterprises for their marketing ability.Delicacy management is a completely new enterprise management model and is aimed to control the related business services from management concept and marketing model.Therefore,in view of the enormous pressure and difficulties encountered by the non-standard sales enterprises in China,the introduction of delicacy management with the purpose of occupying more market shares and competition advantages will no doubt improve the sales performance of the non-standard oil.Complete the sales targets of the non-standard oil,achieve innovation and obtain more economic benefits through new marketing idea and management methods.Additionally,it will enhance the market competitive position and promote the orderly and sustainable development of enterprises.CNPC Fuel Oil Co.,Ltd.shares the common characteristics of the petroleum sales enterprises in China.This paper takes CNPC Fuel Oil Co.,Ltd.as an example in which the company with the future perspective develops a relatively perfect delicacy management scheme of non-standard oil to improve the core competitiveness of non-standard oil business and increase the profits of non-standard oil business of CNPC Fuel Oil Co.,Ltd.This paper uses the theory of delicacy management to conduct a concrete analysis on the current situation of non-standard oil business delicacy management of CNPC Fuel Oil Co.,Ltd.,develop delicacy management scheme for of non-standard oil business,make recommendations on stock management,oil quality management,pricing mechanism and sales management and design the security measures for delicacy management scheme,which will practically promote the delicacy management process of non-standard oil business.During the process of promoting delicacy management,CNPC Fuel Oil Co.,Ltd.,starting from products,price,related business channel and sales,uses the 6S management theory and theory of five delicacies and four fines to improve the delicacy management system of non-standard oil business,intensify the supervision and inspection,improve the overall management level of non-standard oil business,and implement the delicacy management and each system.CNPC Fuel Oil Co.,Ltd.guarantees the efficient implementation of delicacy management system through increasing efforts on employees training and improving reward and management system.In summary,delicacy management is the trend of enterprise operation management and development in the future.After the study on the delicacy management theory,this paper designs a scientific delicacy management scheme for non-standard oil business of CNPC Fuel Oil Co.,Ltd.with the purpose of efficiently controlling the costs,improving working efficiency and making CNPC Fuel Oil Co.,Ltd.as invincible in the fierce competition.