Global climate change is one of the most serious challenges facing mankind for a long time now and in the future.The main reason is the rapid growth of greenhouse gas emissions and energy consumption.Transportation industry is a major source of greenhouse gas emissions and energy consumption,as well as an important source of urban air quality problems,including road freight industry occupies a large part of.Therefore,to promote energy saving and emission reduction of the freight industry,the development of green freight,has become a hot social concern.Green freight transportation is a new kind of freight transportation mode,which is based on the concept of saving resources and protecting the environment.Although the development of China’s government vigorously promote green transportation,provide a new opportunity to create competitive advantage for the road freight industry,but because of the lack of reasonable incentive mechanism and interest distribution mechanism,the existing green behavior often superficial,and no real implementation,resulting in green freight development in our country is very slow.In this paper,the road freight industry as the research object,will be introduced to promote green transportation,green road freight industry development,and the road freight industry from the business as transport companies and leasing companies set up two companies,leasing companies,transportation companies and government three party game model of earnings on the main game the relationship between the subject and the.Specific work:First of all,a systematic analysis of green freight.From three aspects:the connotation of green freight transportation,the interest relationship between the leasing enterprise,the transportation enterprise and the government,the game between the leasing enterprise,the transportation enterprise and the government.Secondly,according to the relevant overview of game model and specific assumptions,the establishment of green game model,the game analysis between the main body through the game tree and the payoff matrix,using the Nash equilibrium analysis of pure strategy and mixed strategy equilibrium analysis results.Then,according to the model hypothesis to establish green subsidy allocation model,using non cooperative and cooperative game equilibrium analysis was carried out on the model,analysis of how the government can achieve the green subsidy allocation optimization,and the influencing factors of the allocation of subsidies.By comparing the results of different game equilibrium analysis,we can draw the conclusion that the marginal benefit of game players will affect the allocation of subsidies.Finally,taking a comprehensive logistics park enterprise as an example,using the specific data,the model is calculated to verify the model. |