| Strategic management is the enterprise developm ent and survival tool.In the process of the developm ent of the enterprise strategic management also exist a variety of theory and real practice to verify the neces sity of enterprise strategic management,in this kind of strategic m anagement in the process of formation,the necessity of looking for suitable for a particular enterprise strategic management,is an important way to help businesses progress.In this paper,on the basis of full investigation and study,using the enterprise strategic management theory,combined with the Laolaile the status quo of community endowment co.,LTD.,the old system research Laolaile the overall business strategy of community endowment co.,LTD.First through the PEST analysis and porter five forces model Laolaile the company’s external macro environment and micro environment to conduct a com prehensive analysis,and then from the aspects of enterprise resource,enterprise culture and enterp rise competence analysis Laolaile inte rnal management environment,through the SWOT a nalysis model to Laolaile the overall strategy of community endowment co.,LTD.,using the enterprise strategic m anagement theory to develop a "intensive growth,comprehens ive management" the growth of overall business strategy,and the optim ization of human resources from the com pany,the guarantee of company management system,the deepening of the governm ent’s policy support,security strategy implementation of specific measures are put forward. |