Research On Hangzhou Xinyuan Teahouse Competitive Strategy

Service industry development is a basic feature of the prosperity of the national economy.At present,the main developed countries in the world have basically established the service economy as the main industrial structure.There is a certain gap between the development level of China's service industry and the developed economies in the world.It is a key measure to accelerate the development of modern service industry in the process of modernization.China's service industry is also facing some new challenges,there are a lot of problems and difficulties.But at the same time the current challenges facing the service industry as well as the country's strong support for the modern service industry has brought great opportunities to the service industry.On this occasion,the birth of a large number of service industry entrepreneurs and entrepreneurial companies,Hangzhou Xinyuan teahouse(hereinafter referred to as Xinyuan teahouse)is one of them.With the emergence of more and more service enterprises,service industry,the existence of problems come one after another,many experts and scholars has begun to study how the system to analysis and solve the problems currently existing in the service industry,and how to improve the overall competitiveness of the service industry.And this paper will research on Xinyuan teahouse competition strategy to provide readers with a reference to the case analysis.The paper takes theoretical research as the foundation,combined with a large number of actual data and my work experience,At first through the Xinyuan teahouse development situation and reform state influence leads to Xinyuan teahouse regional innovation mode as an important strategy development direction of practical significance.Will be followed by the PEST model and Porter's five forces analysis tools to model of Xinyuan teahouse is currently facing the macro environment and industry environment described,analysis of the influence of the environment may have on the Xinyuan teahouse;will be followed by value chain analysis and analysis of the core competitiveness to find Xinyuan teahouse owned by internal conditions;finally,through the SWOT model listed Xinyuan teahouse its advantages and disadvantages and facing the external opportunities and threats.Based on the derived Xinyuan teahouse should adopt differentiation competitive strategy model,and through a series of internal analysis of factors of production to compete for strategy to provide security.Through the analysis and discussion of Xinyuan teahouse of external and internal environment,the author thinks that although the Xinyuan teahouse only business less than a year,it has formed a own competitive advantage,such as innovation of the teahouse business model,the high economical of food quality,and high quality service and management good organization and management ability and so on.But there are also some competitive disadvantage such as business scale and number of consumption does not match too much,financial pressure larger,management teahouse industry experience lack,especially the serious shortage of marketing experience,and where the district competitors many and lack of popularity.In view of the above Xinyuan teahouse's advantages and disadvantages,the difference competitive strategy is appropriate.I think Xinyuan teahouse need to be improved: the internal process optimization in the following aspects,strengthen personnel management,improve staff quality;at the same time to strengthen food research and development capabilities,maintain the customer to the freshness and information management level to strengthen the teahouse,the maximum improve operational efficiency.