Guangzhou Metro Design And Research Institute Co., Ltd. Development Strategy Research

In recent years,with the dramatic increase in the government and social capital input,the development speed of urban rail transit speeds up significantly in China.The stable development of economy makes our country to throw more money into the construction of rail transit,and this makes the scale of rail transit construction in China has gradually expanded.The urban rail transit construction in China has become the world’s highest,and has become the world’s largest market of urban rail transit construction.In the next few years,with the advent of a new round of economic construction boom,as well as the new layout adjustment of urban infrastructure,urban mass transit industry will usher the peak in the construction.In the future,with the country constantly increase investment in public infrastructure,urban rail transit construction will have a big leap in China.MTR design institute co.,LTD.,founded in 1993,and it is one of the most abundant strength enterprise in integrated design in the domestic urban rail transit.However,in the process of development,most of the business of MTR design institute is more fragmented and independent,and integrated operational mechanism has not been formed,and part of the business development ideas deviate from the need of the overall development,and these cause the company’s business development too scattered,even it is difficult to coordinate.The right strategy is a necessary condition for enterprises to coordinate and develop.Therefore,in this paper,the research of the MTR corporation development strategy,has important practical significance to help the company to formulate correct development,and make the company succeed in the fierce market competition.By study this paper can draw the following conclusions:(1)By the PEST analysis to our country’s macro environment,we can know some of the following conditions: In politic,there is a political stability in our country,and the rule of law idea strengthens unceasingly,In economy,the economy of our country is developing in high speed,and it lead to the rapid development of all walks of life.the industry development situation is encouraged,and the urban rail transit construction is in a full-scale.In society,the society is stable and flourishing in our country,and people’s living standards improved steadily.In technology,the high technology represented by information technology is developing in a rapid speed,and this provides a powerful technical support for the development of urban rail transit.(2)The SWOT model analysis showed some of the following perorations: in the aspect of competitive advantage of the MTR design institute co.,LTD.,the company owns a strong parent company,a talent team of excellent quality and technology,a rich management experience,a long-term basis in the pearl river delta region business and a stable cooperation relationship with overseas;There are certain weaknesses in the company such as the company’s personnel structure,the core business ability and the company’s operation and management,etc..In the aspects of the national political and economic conditions,the geographical position,industry area,etc.,the company faces more opportunities;Yet in the aspects of the slow speed of the development of the industry,the severity of the competition of the urban rail transit industry,the innovation and development of industry technology,etc.,the company faced with the more threat.The company only grasps the opportunity,grasp the advantages,overcome the disadvantages and avoid threats and risks,it can seek their own development in the fierce competition in the market.MTR design institute co.,LTD.(3)in order to promote its own survival and development,on the basis of establishing their own vision,strategic thinking and strategic goal,MTR company should establish the following development strategies: one is to establish expanding metro rail transit main business,and to seek diversified industries domestic strategy;Two is to determine internationalization strategy that the company initiative to adapt the rail transit market competition and expand the international market greatly;Three is to establish innovation strategy that the company intensify rail transportation technology research and develop the professional core technology.(4)In order to ensure that development strategy smoothly,the company should also do the following several aspects on the implementation of the strategy of developing: One is to implement the organizational change,and optimize human resources;Two is to build a competitive compensation system and incentive mechanism,Third is to adhere to the technological innovation strategy and to cultivate core competitive ability;Four is to improve project management level and to enhance corporate profitability.