A Research On Development Strategy Of JG Architectural Design Institute

Under the shadow of the COVID-19 in 2020,the construction industry has been extraordinarily difficult,and the related engineering survey and design industry has suffered a huge test.As the overall economy recovers,the immediate impact of the COVID-19 has diminished significantly,but the deep-seated impact will continue.In the meantime,the state has successively introduced a series of policies including finance,taxation,administration,etc.to control the rise in housing prices.Under the impact of macro-control and the epidemic,the construction industry has been greatly impacted,and the golden age of "high profit and high leverage" has past.The construction industry will change from a large-scale growth market to a high-quality development market in the future.In the last few years,the country has become more conscious of the architectural design industry.During this time,a number of policies have been successively issued,which have greatly optimized the market environment of the engineering construction industry and contributed to the high-quality and diversified development of the architectural design industry.provides a good opportunity.These series of steps make the construction industry face transformation and upgrading,and also promote the restructuring and restructuring of construction enterprises.This article takes JG Architectural Design Institute as an example,how to formulate strategies for its development and transformation in the construction industry,so that it can achieve high-quality new development.First of all,by sorting out and summarizing the theory of enterprise strategic management,the definition,connotation and development direction of enterprise strategic management are clarified.Secondly,at the moment of the development and transformation of the construction industry,using the PEST analysis model and Porter’s five forces model to analyze the external macro environment faced by JG Architectural Design Institute,analyze its internal development environment,and analyze its current development.status quo.The SOWT analysis tool is used to select and match the strategy of JG Architectural Design Institute,and the final strategic choice is determined based on theneiointernal environment of JG Architectural Design Institute,the present situation in the industry and the development of the enterprise.Finally,according to the selected strategy,measures and guarantees for the specific strategy implementation of JG Architectural Design Institute are proposed to ensure that the strategy can be successfully implemented.In order to realize the guidance of the sustainable development strategy of JG Architectural Design Institute,so as to promote business enterprise core competencies,raise performance,value creation,and inspire and learn from other enterprises in the architectural design industry.