DS Company Skin Care Products WeChat Marketing Tactics Research

In the era of rapid development of the Internet and mobile technology,in the face of a fierce competition in the skin care market,if companies continue to adhere to the traditional mode of operation and operating mode,it will certainly be detrimental to the enterprise,and may even be abandoned by the rapid development of the trend of the times.As an inevitable result of the era of the Internet,WeChat has become popular with the public.WeChat users have now exceeded 800 million people,and WeChat marketing is the innovation and development of the marketing model.Under the new situation,DS Company has combined its own development reality,grasped new opportunities and challenges,and transformed and upgraded its marketing methods to become the primary choice for adapting to the trends of the Internet age.Wechat Marketing has received extensive attention from enterprises due to its large scale,low cost,high browsing frequency,and convenient payment methods.DS Company has established a Wechat marketing tactics system to implement the WeChat platform to increase customer traffic and improve sales conversion rate.effect.This article focuses on the tactics selection and implementation of DS company's skincare WeChat marketing,helping the company to increase the brand reputation in the process of WeChat marketing,reduce costs,and cultivate customer loyalty,so as to better enhance the company's visibility.This article through the literature analysis method,summarizes and summarizes domestic and foreign scholars on the WeChat marketing and its practical application of the situation,looking for DS company skin care products WeChat marketing tactics of the theoretical basis.Through interviews and actual investigations and researches,interviews were conducted with relevant companies in the skin care industry,and questionnaire surveys were conducted with customers to find out the current problems in DS WeChat products marketing.Through the case analysis method,under the guidance of the theoretical basis,combined with the actual case of DS company skin care products WeChat marketing,put forward the ideas and countermeasures to solve the problem.Thesis uses marketing theory,communication science,consumer behavior theory and other classic theories as the theoretical basis for the research of Wechat marketing tactics.Under the guidance of DS company marketing tactics,the status quo and problems of DS company's skincare products WeChat marketing are in-depth.the study.Through environmental analysis,Porter's five-strong industry analysis,and situation analysis,it elaborates the external environment in which DS Company is located,clearly clarifies theinternal competitive resources and capabilities of DS Company,and defines the advantages,disadvantages,opportunities,and threats of DS Company's skincare products for WeChat marketing.In order to rationalize the DS company skin care products WeChat marketing.In order to solve the problems of DS company's skincare products WeChat marketing,using relational marketing,4C and 4R marketing theories and related theories,combined with the objective reality of the development of DS company,put forward DS company's skincare WeChat marketing tactics system,namely communication tactics,association Tactics,relationship tactics,reaction tactics,precise marketing tactics,and event marketing tactics,and state the implementation process and effect evaluation of the tactics.It is recommended to establish implementation guarantees in terms of capital investment,product quality,transaction security,and personnel input.The research results of the dissertation are intended to provide DS companies with more effective strategies for the marketing of WeChat products for skin care products in the future,thereby enhancing the economic and social benefits of DS companies.At the same time,it also provides more reference and reference for the development of WeChat marketing for peer companies relying on the WeChat platform.