Ruijie Networks' Mixed Channel Management Issues And Improvement Countermeasures

With the development of economy China,Chinese network equipment market has become increasingly saturated,the rapid development of network equipment market at the same time,the demographic dividend is disappearing.Want the background gradually disappeared in the demographic dividend to open up increment in the network equipment market,taking stock,essential channel management means good.Ruijie company as a representative of many Network Appliance Inc,in the field of network equipment market,after years of development,the network equipment market and establish a good image,has won a good reputation of customers and the same industry.But to open up the situation in other areas is generous or innovation in this field Or merger becomes more difficult.Many enterprises want to occupy a certain share in the network equipment market and other market,industry competition is also becoming more and more fierce.The network equipment manufacturing enterprises to develop,for the dimension and scale of its own channels to expand indispensable,scientific and effective channel management,channel management rose to the height of the corporate strategy,to ensure the enterprise to survive in the cruel competition,gain more market share,faster response.The channel management in many enterprises,in order to be more comprehensive,multi-level market for coverage,many enterprises choose to adopt multi channels Under the background of multi channel strategy,it has become a hot topic in the enterprise management to expand and optimize the multi channel management mode.Therefore,this paper is based on the multi channel management of the issue of heat,necessary for the characteristics of multi channel management,content and so on,combining with the current situation of Ruijie company channel management mode is analyzed,and the strategy for multi channel management of Ruijie company recommendations for the future.From the channel management with the theory analysis,after the paper to case and method of combining research methods to provide with basis.In the case of Ruijie company,introduces and analyzes the current situation and strategy for the construction of the channel structure and the Ruijie company.Find out the channel management companies are Ruijie The problem,according to the situation for the Ruijie company channel management optimization suggestions.Hope I can adjust its channel structure for Ruijie company,in order to obtain a market share,and help improve the performance of similar enterprises in the mixed channel management provide a theoretical support.