Research On The Development Mode Of Mountain Specialty Enterprises In Heilongjiang Province Under The Background Of "Internet +"

With the development of Internet plus,the development of Internet application technology on the role transformation from,become a driving force of social and economic development of the industry,change the development concept,development and management of the traditional border.In this background,the traditional management mode of the traditional mountain specialty business,has exposed the lack of Santak brand products and the scale of the construction of logistics distribution system,specialty mountain is not perfect,the development of enterprises the main single specialty mountain,the lack of network marketing professionals,using Internet plus construction a new development model is an inevitable trend.The research on Internet plus,specialty mountain business development model,the three aspects of scholars to sort out.The development model of the existing mountain specialty enterprises from the information flow,logistics,capital flow and business flow angle were analyzed from the supply chain and value chain,and summarize the common problems.Including information asymmetry,resources can not be shared,and not with the marketing subject single,come to the construction of the new model in the context of "Internet plus" to promote its development.After analyzing the value of network elements,based on the new model of value network to customers,participants,organizers and other key elements of system analysis,construction,this thesis solves the specialty mountain enterprise development mode,information asymmetry,suppliers,manufacturers,third party logistics collaborative development,to the customer as the center,making personalized services to consumers' real demand for information sources and production forecast,strategy setting,the development model of enterprises in the construction of evaluation system,combined with the Heilongjiang province and the region restrict and mountain specialty development characteristics of determining index selection and analysis method,data collection and other methods.The use of AHP and fuzzy evaluation of the comparative analysis of franchising,channel agents and new modes.The rationality and superiority of the new model are obtained.Finally,the paper puts forward the Countermeasures for the development mode of Heilongjiang mountain specialty enterprises,and puts forward the development and construction of the standardization and brand building of the specialty of the mountain,the improvement of the network payment system and the strengthening of the construction of the logistics system.