Research On The Harm Of Alienation Consumption And The Solution Path

Consumption is to meet the needs of the people in the most basic way of living style and behavior,and is also a necessary condition for the existence and development of human society.But under the condition of market economy,the producer in pursuit of profit maximization,continuing to expand reproduction,at the same time trying to encourage and inducing consumers to unnecessary consumption,it has caused global consumerism prevailing in the long term.Human pursuit of endless material satisfaction in material field,indefinitely taking from resource natural field,in has deeply leaded to a serious social and ecological crisis and the distortion of people's values.Consumption is changed from sustaining survival and development of human to the bane of endanger human survival and development.In order to curb consumption alienation of harm,people must establish the correct consumption view and the concept of nature.People should try to build a harmonious and ordered relationship between human society and nature,system specification on people's consumption behavior,adhering to the principle of the sustainable development of consumption.The paper under the guide of Marx's theory of alienation,the scientific outlook on development,a comprehensive analysis of the current society,people should pay attention to re-examine consumption alienation in the damage of the social development and human progress,exploring to solve the main path of consumption alienation,promoting people to overcome the consumption alienation,and constructing the correct consumption consciousness and ability.The full text is divided into three parts.The first part mainly expounds the basic idea of "alienation and consumption alienation theory.First of all,on the basis of Marx's theory of alienation,the author analyze the consumption alienation in-depth into the theory of origin;Second,the paper reveals that under the condition of market economy,the improvement of productivity and the prevalence of consumerism ideology,the development of advertising and other factors contributed to the spread of the consumption alienation phenomenon;Finally,the paper comprehensively analyzes including false consumption,symbolic consumption and blind consumption and luxury consumption alienation of performance and characteristics.The second part states the harmfulness of consumption alienation from the natural,social,and personal three different level in this paper.Ecological crisis intensifies,not harmonious relationship between man and nature is a natural level of major hazard;Social development power shortages and worsening social inequality is the main harm society;Due to the consumption alienation,lacking of the freedom and happiness of the people was the major hazard of individual level.The third part focuses on realistic approach to curb consumption alienation.People should establish the correct concept of the consumption,and adhere to the principle of moderate consumption and fair consumption of consumption,the government departments should devote to strengthen the guidance and supervision of the correct consumption behavior,to increasing the intensity of technological innovation,and to creating a good consumption environment,such measures are effectively curb consumption alienation feasible path.In brief,as of contradictions and problems caused by consumption alienation continuously emerging,society should encourage people to establish the correct conception of consumption idea,and make the materialized people return to freedom.It reaches a social consensus in appropriate consumption,rational consumption and scientific consumption,let consumers can not only meet the needs of present people,but can bring descendants lasting development potential and happiness experience.