Research On The Development Of Sino-Russian Border Tourism In Suifenhe Based On SWOT Analysis

Suifenhe is the largest land port in China,bordering with Russia primorsky region,is the Asia-Europe continental bridge and the national strategy of area framework ",the Russian economic corridor and “Longjiang silk road” on the important node of city.Between China and Russia are each other each other important tourist destination and tourist market,tourism has become the Suifenhe pillar industry of economic growth,and made great development.Sino-Russian border tourism,however,there exist some problems,in order to make its smooth development,needs to be improved in many aspects.Under this development situation,the Suifenhe Sino-Russian border tourism development has higher practical application value,to accelerate the Sino-Russian border tourism development.This article is divided into introduction,text and epilogue three parts,in Suifenhe Sino-Russian border tourism as the research object,the introduction part mainly introduced the paper selected topic background,research purpose and meaning,research method and train of thought.Body part expounds the border tourism and its related concepts and basic theory research,and then to Suifenhe Sino-Russian border tourism development on the SWOT analysis of the status quo of Suifenhe border tourism,the place of Suifenhe,border tourism development with resources advantages,geographical advantages,is the advantage of border trade and tourism international environment of complementary advantages,history,political advantage;Disadvantage also exist the disadvantage of tourism facilities service,product innovation enough disadvantage,government regulation does not reach the designated position of disadvantage,etc;And the development of China-Russia relations and various international event held power Suifenhe border tourism presented a Russia’s inbound tourism,further development of northeast Asia regional integration to promote the regional tourism cooperation,national policy support,the development of transportation and so on also to Suifenhe Sino-Russian border tourism development provides a better opportunity for space;At the same time the threat mainly vomiting-inducing toasts and impact of the economic crisis and the coastal port cities scattered Russia customers,etc.Finally,the above analysis from the perspective of government management develop strategy and give policy support,formulate local regulations,increase financial input,talents training,etc;Enterprise management point of view that enhance the level of reception,multi-level tourism product development;And namely special tourism market development Angle,refining market,target market positioning,etc Suifenhe border tourism development countermeasures are put forward.