Research In The WeChat Marketing Of Real Estate Enterprice

With the development and popularization of global Internet technology and smartphones,various Internet-based social media applications have entered into our field of vision,from the earliest portal sites,to later search engines and e-commerce platforms,and to the current foreign Twitter and Facebook,and domestic social media sites.By meeting various people ' s different points of interest,professional background,gender,age and other needs that are more refined than demographic statistics,and solving people ' s pain spots,a large number of Internet users are attracted while at the same time some brand marketers have begun to integrate this part into the strategic planning of corporate marketing.Among them,given its characteristics such as viral Matrix spreading,timely transmission and accurate delivery,in just three years WeChat has nearly 700 million active users at homoe and abroad,nearly 650 million monthly active users,55% of which open WeChat more than 10 times per day.Its average use time takes the lead in all social media APPs in two consecutive years,and it is still rapidly developing and becomes the representative of domestic social application software.While the importance of WeChat transmission in marketing has been realized by most people,very few companies can make good use of its characteristics in enterprise propagation;the majority of enterprise marketers are still looking for ways to combine with corporate marketing characteristics.Whether foreign use of social media or domestic combination of WeChat marketing is in a stage of rapid development;theoretical research and implementation are not systematic and continuous,so this paper analyzes macro WeChat development situations and business WeChat marketing status quo and presents some specific recommendations.On the other hand,the real estate industry flourishes along with the reform and opening up,socialist modernization construction and development and building of the market economy.Until 2003 it was for the first time designated as one of the most important pillars of our national economy in national documents.By the end of 2013,China's total investment in real estate development nearly fetched 9 trillion yuan,a year-on-year increase of nearly 20%,and accounts for 4-5% of the gross domesticproduct for many years,thus driving the economic development of many industrial chains.However,its rapid development has virtually generated and accumulated new problems,such as "sky-high housing prices,high rates of vacancy and over-reliance on local finances",which have posed a great risk to the future sustainable development of our overall economy.There is swift,convenient and widespread WeChat marketing on the one hand,and there are situations where certain means of marketing are urgently needed to reduce promotional costs in housing industry and to boost the competitiveness of the entire industry in the market on the other.This thesis,by studying WeChat marketing of housing,making use of contrastive research and conducting an analysis of a contrast with traditional marketing models,has extracted WeChat marketing values and summarized some laws,by combination with housing WeChat marketing.In this way,some contributions may be made towards steady landing of the real estate industry and China's economy.