HF Real Estate Enterprise WeChat Marketing Strategy Research

With the development of mobile Internet, especially the emergence of WeChat, which bring us revolutionary change in life style and consumption habits. Many businesses including real estate, found that WeChat has the close contact with the customer and its interaction of commercial value. So, they are turning to the marketing platform with the heart of WeChat. As a means of information expression, WeChat marketing has always been developed around consumer. For real estate enterprises, the change of information express channel means that companies should be able to adapt to marketing environment based on Wechat, so as to adopt information expression method suitable for WeChat feature. So WeChat marketing research for real estate enterprises is one of the focus and hotspot in the field of real estate market marketing.Firstly, this article reviews the real estate marketing and WeChat relevant literature home and abroad, and regard WeChat marketing as a new concept in the study of real estate marketing, and its research is still in the initial stage. Till now, its still has not formed a unified point of view and theory. And then this article give a deep research on the real estate market marketing,4 ps,4 cs,4 I theory, WeChat and WeChat marketing theory.Second, HF real estate company has been used this article's example, the marketing status quo, problems and causes are studied. And this article gave analysis ong the availability of HF real estate company's Wechat marketing, and gave STP analysis on Wechat marketing.Thirdly, on the base of establishment of HF WeChat marketing goal, this article planned Wechat marketing strategy from eight steps, and formulated the implementation method and implementation safeguard measures and implementation process.Finally, the target system of real estate WeChat marketing measures and effect calculation method has been build, and the real estate company WeChat HF effect has been evaluated.