We Chat Marketing For Enterprises

Since WeChat was emerging in 2011, it has owned seven hundred million users. WeChat has rapid development in the past four years, its commercial characteristics have gradually been shown. In the mobile internet era of marketing, WeChat has become one of the important platform. The research of thesis on the application value of WeChat marketing mode in the enterprises is form the background.Now, WeChat marketing has been operated in parts of enterprise as a new marketing channel, but the majority of enterprises due to the lack of theoretical knowledge, operation skills and marketing strategy, the potential for WeChat has not been fully played out, these enterprises are not really find the path of WeChat marketing to agree with their development. At present, the domestic research on the theory system of the WeChat marketing is relatively less, and the ecological system for WeChat marketing has been formed. This thesis adopts literature review method, comparative research method, case analysis method, observation method, by applying the theories of WeChat and marketing and starting from the current development status and prospect of WeChat marketing, “HaiDiLaoHotPot” is analyzed in this thesis as the WeChat marketing case, its common operation skills for WeChat and the suggestions are given. The questions of WeChat marketing still exist, the enterprises need to focus on the fields of WeChat marketing, the SWOT analysis about WeChat marketing of enterprises which gives the advantage and disadvantage is in this thesis, the SWOT analysis also gives how to avoid competition and resist the external risk. The effective measures and suggestions about the WeChat marketing of enterprises are put forward in the thesis. In this thesis, the research on WeChat marketing is concluded, the commercial value of the WeChat marketing is more and more obvious, only by grasping the market opportunity, staggering the traditionalmarketing barriers, mastering the operation strategy of WeChat marketing, pushing the valuable information, carrying out precision marketing, enhancing users viscosity, improving the quality of service, the enterprises will cooperate with WeChat in more and more fields, the brand awareness and profitability of the enterprises will be improved, so then it will realize a win-win situation with WeChat platform and customers.