WeChat Marketing Research For Real Estate Projects

With the continuous development of Internet technology,the network company actively launched instant messaging services,because im has a large number of users online at the same time,relying on such a large number of user groups and set up a business development,customer relationship maintenance,brand promotion creates great convenience.We Chat first as a representative of the social networking platform was born,in many ways has a congenital advantage.In recent years,the We Chat platform marketing model of various enterprises are trying to apply,practice has proved that the various industries have different characteristics of We Chat platform marketing model.To accurately grasp the category of the company industry,key research areas of the We Chat platform industry marketing model so that enterprises can gain more than the traditional marketing mode of economic benefits,at the same time produce better products publicity.This paper mainly includes the following contents: the research on the development trend of the Internet marketing platform,and the challenges brought by the We Chat marketing.And after the analysis of the We Chat platform marketing model to explore the advantages and problems encountered,and further clarify the direction of future development.This paper analyzes the main mode of We Chat platform marketing,and analyzes the characteristics of each model.Based on the YNCFXC project internal competitors and enterprise situation analysis,accurate positioning of the YNCFXC project as a category of service industries,We Chat platform marketing new model is introduced to the YNCFXC project,to break the traditional service industry marketing mode.In the YNCFXC project We Chat marketing platform design,first of all,planning the operation of the We Chat platform model,how to operate a specific program,but also designed a risk control program.Through the marketing research in the field of We Chat platform service industry of the YNCFXC project,the We Chat platform marketing enterprises can gain greater than the traditional marketing mode of economic benefits,at the same time,product publicity will be more good than before.