A Study On The Efficiency Of Closed-loop Supply Chain Considering The Profit Of Consumers

With the increasingly fierce social competition,it is much harder to get the competitive advantage by a single enterprise than ever before,so the concept that enterprises should get together as a supply chain to participate in market competition has been widely accepted.However,members in the supply chain also have their own independent benefits.On the one hand,they tend to pursue supply chain overall income,so that the supply chain in the market will have more competition advantage.On the other hand,each member of the supply chain is hoping to gain more benefits for itself.Therefore,it is of great significance to study how to evaluate the efficiency of supply chain operation.Based on the research of the traditional supply chain profit model,the consumer's income is taken into account,the consumer's income and the attitude of consumers on how to recover in the closed-loop supply chain is analyzed,which has a strong practical significance.Through reviewing and summarizing the domestic and foreign related research,this paper points out the existing problems and the improvement direction of the research.Firstly,the optimal pricing strategy and supply chain's overall maximum profit under the integrated decision mode and decentralized decision mode are determined by establishing the model of supply chain.O n the basis of the above,the consumer income into the closed-loop supply chain is considered,and the optimal pricing strategy and the overall profit of supply chain are studied.The consumer's attitude to recycling will affect the operational efficiency of closed-loop supply chain,which is mainly reflected in two aspects: the recovery efficiency of the whole closed-loop supply chain and the desire of consumer choice.