Study On The History Museum Tourism Operation

After entering knowledge-based economy, culture-oriented tourism is vigorous. There are more than 2,300 museums across the country, and they are the concentration of China's ancient history, culture and civilization, which have attracted large numbers of both domestic and foreign tourists. The demand for the visits to the museums will be more and more intense with the improving level of people's education. However a lot of problems exist in the history museum tourism in our country, such as the management system, the propagation, the display, the product exploitation and so on. Compared with the museums in the developed countries where they are fully utilized both in terms of gaining economic benefits and social benefits, our current history museum tourism exploitation is still in elementary phase.This paper is divided into 4 parts, which are as follows: The first part mainly introduces the museum tourism operation in domestic and foreign countries; the second part mainly introduces the conception and the characteristic of museum-tourism, points out the necessity and the possibility of museum to carry out museum-tourism, and also points out the principle and the basic thinking of developing museum-tourism. The third part introduces the museum management system of developed counties such as America, England, France and other countries. Compared with these countries', it puts forward the advanced mode we could learn; the forth part studies on Hunan Museum, firstly, it analyses the operation condition of Hunan Museum, and summarizes its successful experience. Then analyses the challenges it will be faced after free opening. In the end, it points out the development strategies of history museum tourism from the angles of brand development, market exploitation, capital expansion and human resources.Though free opening has important effect on the history museum tourism, it still has gigantic space for development and value of study. By learning the advanced model from developed countries, holding the exceptional exhibition, developing tourism souvenir, strengthening cooperation with tourism enterprise, we can promote the history museum tourism in a much better and faster way.