A Research On The Transformation And Upgrade Of Tourism Products From The Supply-Demand Relationship Perspective

After 30 years’ rapid development,new problems and contradictions in economic development have emerged.At the macro level,the government has gradually transferred its attention from the demand management to supply management.Under the circumstances of supply reform,tourism has become the focus of China’s economic structure adjustment and industrial upgrading,which has aroused numerous scholars’ enthusiasm for the transformation and upgrading of tourism industry.This article analyzes front-end dynamic mechanism,middle-end focused dynamic mechanism and back-end dynamic mechanism of tourism product transformation and upgrading,based on tourism supply and demand,utilizing principle of system dynamics,introduces Songcheng Performance as an example combining paths,patterns and problems in dynamic system of tourism product transformation and upgrading,propounds countermeasures and suggestions to government,enterprises and academic circle about tourism product transformation and upgrading.This thesis is innovative in the following aspects:firstly,in the aspect of research perspective,this article analyzes status of domestic tourism product structure,focusing on the basis of coordinated development between tourism supply and demand,instead of simply emphasizing any of them;secondly,in the aspect of research method,this article introduces listed tourism company as an example for supplementary analysis,and possesses practical guiding significance for tourism companies.The thesis consists of six chapters.Chapter one is the introduction where the research background,research significance,content,methodology and structure are discussed.Chapter two is the literature review which include the tourism products and its structure,tourism demand-supply relationship and the Supply-side Structural Reform both domestic and abroad are briefly illustrated.Chapter three is the theoretical structure.The thesis defines the key concepts and introduces the theory in details.Chapter four is discusses the transformation and upgrading path of tourism products.This paper analyzes front-end dynamic mechanism,middle-end dynamic mechanism and back-end dynamic mechanism,discusses problems in dynamic system,and then introduces paths and patterns of domestic tourism product structure transformation and upgrading.Chapter five is the case study of songcheng where a discussion and summary of its tourism products transformation can be found.Chapter six is the conclusion where the contributions and weaknesses of the thesis are listed and the future research directions are mentioned.