The Research On The Layout Of The Bank Outlets In Shenyang Branch Of Postal Savings Bank

With the universalization of network and the rapid development of the electronic computerization,the artificial service and the self service each plays an important role in the daily work of the bank outlet in the banking sector.How to match the artificial service and the self service reasonably and optimize the bank outlet layout are the focus topics in the banking sector all the time.Shenyang Branch of Postal Savings Bank established in March 12,2008 has 6 first-grade branches,49 business outlets,and 271 sets of ATM.The outlets located in every administrative districts where humanistic backgrounds,economic conditions and technical levels are all uneven.As far as the bank outlet layout of postal savings bank in Shenyang,the business efficiency would be influenced ignoring humanistic background,economic condition,technical level in every administrative area.First of all,the paper stated the present situations of the bank outlets at home and abroad by consulting relevant literature,questionnaire investigation and analysis,methods of facility location analysis.Secondly,the paper posed the questions which contains the layout irrationality about the number and the location of the outlets,multi-function equipments put in,the matching of artificial service and self-service,and business efficiency by applying the knowledge of operation management theory,strategic management theory,operation strategy theory,industrial engineering theory,human resource management according the present of the layout of the bank outlets in Shenyang branch of Postal Savings Bank.And then the paper had a deep analysis of the optimization from different customer types in every area,the matching of the bank outlets and different area customer,and the matching of artificial service and self-service.Finally,in order to raise the overall of the bank,the paper put in different optimization schemes of the bank outlets in different areas according the location,the function of the bank outlet,the investment of the equipment and manning with the matching of artificial service,self-service and the combination of both.The paper had the analysis and discussion for the questions existing in the layout of Shenyang branch of Post Savings Bank,and put in more effective proposals about the layout of the bank outlets.All of these may be meaningful for Shenyang branch and the same others from the theory and practice.