The Research On Developing Strategy Of FL Company

Since the "eleventh five year plan",with the rapid development of domestic logistics industry,service ability and the technical equipment conditions have markedly improved,infrastructure network and gradually optimized development environment.The state council's long-term planning for the development of logistics(2014-2020)was frequently mentioned.Overall,China's logistics industry is gradually upgrading and entering a new period of development.The Chinese economy is growing rapidly in the context of economic globalization,and the auto industry is moving higher.Hit the 28 million mark in 2016,China's auto production are,as the most complicated in logistics industry,logistics,automotive logistics has been the development of country and attaches great importance to the industry.With the advent of the era of big data,Internet +,the function of logistics information system,satellite positioning,such as radio frequency identification(RFID)technology unceasing development and the unceasing elimination of logistics equipment and upgrade.The development of automobile logistics enterprises in the vast space,at the same time,the customer's requirements is escalating as GB1589 "New Deal" implemented,have opportunity at the same time,the survival of enterprises will face huge challenges.FL company as the domestic automobile logistics industry well-known enterprises and the advanced units,as well as FA group wholly owned professional automotive logistics company,the main mission is to ensure the safety of FA group logistics strategy.Development strategy research of FL company,is a large truck group under the background of automobile logistics to the company's future development path,an exploration for the development strategy research field to add fresh blood.In this paper,the present situation of FL is analyzed and the existing problems are expounded.Second,combining with the FL company development present situation analysis of the external macro environment factors,apply here to the PEST model from the Angle of politics,economy,society,technology development FL were analyzed.Thirdly,the gap between the company and the leading enterprise Anji logistics is found by applying the theory of the standard analysis.Fourth,the internal environment and conditions of FL are analyzed,summarized and summarized.Fifth,through the internal and external environmental analysis,using one of the important tools of strategic management of SWOT analysis matrix,summarizes current FL company of the advantages and disadvantages,opportunities and threats.Sixth,using scientific analysis method,at the same time,in combination with the important mission of FA group gives FL and FL company's development goals,clear enterprise development direction,and formulate the overall and detailed development strategy over the next five years.Finally,the paper puts forward some measures to promote the landing of strategy.