The Influence Of Heterogeneity On Export Of Service Enterprise

With the rapid development of economic globalization and the rapid development of international trade in services,China's service trade has been booming.Through the statistics of the service trade,it has serious deficit,which shows that the international competitiveness of China's service trade is insufficient,so promoting the export of services is the key to promote the balanced development of trade in services.From the perspective of the domestic industry,the proportion of China's service industry accounted for the proportion of GDP is far from the developed countries,it shows that the overall competitiveness of China's service industry in the international market is low.The competitiveness of an industry depends largely on the international competitiveness of enterprises in the industry comprehensive.In February 2015,the State Council in "A number of opinions on accelerating the development of service trade" is mentioned in the cultivation of service trade market,we should create a number of prominent main business,strong competitiveness of large enterprises in the service industry,and actively explore overseas markets,to accelerate the domestic service industry transformation and upgrading,and constantly improve the international competitiveness of trade in services.Therefore,it is of great practical significance to study the export behavior of China's service enterprises in order to enhance the international status of China's service trade and enhance the competitiveness of trade in services.Based on the Melitz's model of heterogeneous firm trade in the new trade theory as the breakthrough point,we use micro data of China service enterprises from June 30,2010 to December 31,2016.We use the STATA12 measurement software.Based on inspection of heterogeneous firm trade theory which is applicable to China,we investigate heterogeneous of China service enterprise how to affect its export.Research shows that,compared with the nature of the enterprise,enterprise ownership and location factors,heterogeneity of service enterprises has little effect on export behavior.For Chinese service enterprises,multiple heterogeneous explanatory power than the single productivity heterogeneity.Based on the results of empirical research,this paper gives the following suggestions for enterprises and government:our service industry company should strengthen the sense of innovation,to enhance the overall quality of the staff,and this is the main way to enhance the TFP and comprehensive competitive power;from the national macro-control level,should build a stable and orderly market conditions and export the order of fair.