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The Development Strategy Research Of YZ Exhibition Design Service Company

Posted on:2018-03-12Degree:MasterType:Thesis
Country:ChinaCandidate:Y L XuFull Text:PDF
GTID:2359330515475626Subject:Advanced business administration
Abstract/Summary:PDF Full Text Request
This article is uesing the management strategy and strategy related theories and concepts,according to these theories and concepts used in the analysis to the status quo of YZ exhibition design services company,and this design is suitable for the development of enterprise strategy.In this paper,YZ exhibition design service company for interviews and data acquisition,at the same time,query all kinds of related industry information,from the development trend of the industry,combined with the company's own advantages,set strategic development.Based on the investigation,analysis of the use of different methods,the YZ of the exhibition design services companies in the new competitive environment are analyzed,characteristics of consumer groups from existing customers and potential customers,new customers of different angles such as customers,YZ Exhibition Design Service Company re positioning,combined with their own advantages,development Strategy:the quality of service quality customer channel strategy,diversification strategy,technology upgrading strategy,service four aspects of strategy complementary strategy,to ensure the implementation of the strategy,the article also puts forward relevant measures,evaluation and improvement mechanism.Through this analysis,YZ exhibition design services company the new development strategy,formed in line with their own advantages,combined with the development trend of the industry strategy,and based on executable program of work.
Keywords/Search Tags:exhibition design, service industry, strategic analysis, strategy design, strategy implementation
PDF Full Text Request
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