| Rural market is China's most potential and prospects for the development of the market,deepen the rural market,the development of rural e-commerce has great significance.This paper analyzes and studies the transformation mechanism of rural electrician to promote the rural industrial structure,draws lessons from the relevant experiences at home and abroad,and puts forward the development countermeasures.It is of great significance to promote the agricultural product production,agricultural logistics,information service circulation and promote the adjustment and transformation and upgrading of rural industrial structure significance.With the use of Internet data in the information age,the development of cloud computing and the popularization of intelligent mobile terminals,Internet technology and traditional economy began to converge rapidly,with the "Internet +" as the theme of the development of the concept of the formation of a series of new economic formats.In these economic formats,the development of e-commerce is particularly striking,and gradually developed into an important economic growth point,human life production activities will be more closely linked with it,and in turn continue to optimize the human production and lifestyle.At the end of 2016,the Ministry of Commerce and other 19 departments issued the "Opinions on Accelerating the Development of Rural E-Commerce" and encouraged the development and application of e-commerce in the "three rural areas",which provided a good opportunity for the development of rural.Under this development opportunity,this article summarizes and studies the present situation of rural e-commerce in our country and the transformation mechanism and system construction of rural electrician to promote the rural industrial structure.At the same time,the rural electronic commerce in Hangzhou is promoting the transformation of rural industrial structure The status quo and the existing problems of the upgrade were analyzed and analyzed,and targeted measures were put forward.E-commerce in helping agricultural production,sales,and enhance the level of consumption of the villagers,pulling the employment of the villagers played a positive role.In 2016,China's agricultural products trade volume exceeded 170 billion yuan.China's agricultural enterprises and businesses up to 1 million,accounting for the proportion of the total amount of electricity business transactions up to 6.2%.And gradually formed a self-service platform,network retail platform,financial leasing service platform,logistics supply chain service platform and other derivative service platform as the main representative of the industrial system.Through the research on the transformation mechanism of rural electrician to promote rural industrial structure,this paper analyzes the general characteristics of rural electrician in China.At the same time,also found that Hangzhou rural e-commerce in the development process there are some bottlenecks,counties(cities,districts)in the development of rural e-commerce in the process of the existence of poor information,their own political phenomenon,social resources have not been effectively integrated,The overall operating efficiency is not effectively play out;the number of e-commerce platform is more,the effect is not good;electric business park construction facilities is not perfect,the influence is not big enough,follow-up force is not enough;support e-commerce development information elements,Elements,capital elements and talent reserves and so on.In this paper,based on the "Internet +" thinking to Hangzhou as an example,focusing on industrial strategy,network applications,regional spatial planning,policy environment support and other aspects of research,in promoting the development of rural e-commerce theory and practical application of exploration,And strive for Zhejiang Province and other similar areas of the country's modern agricultural development,to provide a copy of the promotion model and experience for reference. |
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