Research On The Marketing Strategy Of Zhoushan Sea Ranching Under The Background Of Internet

With the advance of population growth and people's material living standards,traditional terrestrial food production has been unable to meet human for the growing needs of high-quality food,people began to exploit the ocean,which led to a significantly increase in demand for seafood.However,the marine ecological environment is increasingly damaged,the marine biological resources,especially the economic types of recession intensified,coastal and traditional fishing grounds continue to decrease,aquaculture quality degradation,these problems are existing with different extent in developed and developing countries and causing a series of socioeconomic problems eventually.Although today's world fisheries are facing many challenges,such as structural adjustment and resource restructuring,it contains many opportunities including scientific and technological progress,unprecedented attention by government.Subject to the impact of China's own national conditions and fisheries management system,various types of fisheries development is still grim.Marine ranch is an effective means to solve the problem of marine desertification in recent years.Therefore,under the influence of marine fishery improvement in the new century,how to use modern technology and management concept to carry out sustainable development of fishery industry,how to improve the socio-economic efficiency of marine rangelands through existing policies and how to make the transition from a single traditional marine ranch to a new type of marine ranching,these above problems has become key points for marine and fisheries management.This paper mainly discusses how to improve the ecological and economic benefits of Zhoushan marine ranch on the basis of ensuring the ecological benefit in the background of Internet +.First of all,starting from the relevant domestic enterprises to analyze and conclude the relevant enterprises experience.Subsequently,the status and problems of mariculture products in marine ranch in Zhoushan were deeply demonstrate.Further,to subdivide their products market through the STP analysis selectively predicted the target market of product positioning.Finally,three aspects of marketing strategies including product strategy,channel strategy,marketing strategy to indicate the products market position of marine ranch in Zhoushan and to put forward own opinions.Marine ranch in Zhoushan should seize the development opportunities,use a variety of marketing strategy portfolio,shaping the enterprise product characteristics and brand connotation,further expand their products visibility and influence.