Research On Online Marketing Mode Of Zhoushan Finished Seafood

Zhejiang Province is located in the Yangtze River Delta urban agglomeration in China,and its economic development has been at the forefront of China.The rapid development of the aquatic industry in Zhejiang Province has brought new growth opportunities for the development of Zhoushan Aquatic Industry.Under the accelerated development of the Internet and the continuous prosperity of big data,the network has penetrated into all walks of life,and the network marketing of aquatic products has accelerated the development of the aquaculture industry.This paper takes the network marketing model of Zhoushan finished seafood as the research object,and summarizes the current situation of Zhoushan fishery,the status quo of Zhoushan finished seafood and three main network marketing development modes,including self-media mode and electronic,through literature method and research method.The business platform model and the enterprise independent model summarize the advantages and disadvantages of Zhoushan finished seafood network marketing.Through the study of domestic and international network marketing models,including foreign brand monopoly mode,network direct sales model and domestic online advertising mode,online group purchase mode,the optimization of Zhoushan finished seafood network marketing model,proposed five kinds of suitable for Zhoushan finished seafood network marketing Innovation mode: brand + self-media,self-built e-commerce platform model,film and television advertising mode,limited time group purchase + centralized distribution,online and offline integration mode.In order to protect the self-media + brand franchise model,self-built e-commerce platform model,film and television advertising model,limited-time group purchase + centralized distribution mode,online and offline integration mode,these five modes can operate better,and take some safeguard measures for the marketing model.The operation creates a better environment.The article proposes to strengthen the marketing team system,improve the logistics system,improve the network security system,and improve the network marketing service system.